Our BeliefsUpdated a month ago
Business can be a force for good.
Business has the power to create positive change in the world, and that’s what Anita believed when she first opened the doors of The Body Shop on March 26, 1976. The products we make, the campaigns we lead, and the communities we support all serve a greater purpose beyond profit. We’ve always been change-makers, and we continue to be. Today, more businesses are embracing the idea of using business as a force for good, and we’re thrilled to see it. It will take all of us to make a difference.
Everyone is beautiful.
The beauty industry has often treated our bodies as something to be picked apart, reshaped, and forced into narrow ideals. We believe in the beauty of all bodies—those that feel nourished, strong, confident, and authentic. True beauty comes from within, from joyful energy, self-esteem, and a positive outlook on life. Just like our founder, Anita, we believe in products that celebrate and empower every person’s unique beauty—because everyone is beautiful.
Fighting to empower women and girls.
Fighting for equality is in our core, and that means equality for all. We exist to boost women’s self-esteem, challenge beauty standards, celebrate female leadership, and ensure equal pay for equal work. Our feminism is inclusive and intersectional, supporting everyone who identifies as female, regardless of race, gender, class, ability, sexuality, age, or body shape.